MEDIA BRIEFING On 3rd Tourism Working Group Meeting, Srinagar, Jammu and Kashmir

A press conference in Srinagar marked the 3rd G20 Tourism Working Group meeting, where G20 Sherpa Amitabh Kant, Union Tourism Minister, and other officials outlined India's G20 presidency priorities amid global crises like inflation and debt, emphasizing inclusive, sustainable growth and Kashmir's tourism revival. Key developments included a post-COVID boom with 1.84 crore visitors in 2022, doubled flights, infrastructure enhancements under Smart City projects, and over 370 film shoots attracting Bollywood, South Indian, and OTT productions. The event, featuring high participation from 29 countries despite some virtual or private representations, highlights Kashmir's mainstreaming, promising doubled tourist numbers, economic multipliers, and positioning as a cost-effective global film and tourism destination.